3 Top Tips To Perfect Government and Community Video Production
Did you know that 1 in 2 people watch online videos each and every day? (Biteable 2021).
The votes are in: with its highly engaging characteristics, visual nature and ability to pack a whole lot of content and messaging into a single marketing asset, video production is a surefire way to get your audience informed and on-side.
But what about if you’re working in government or community services?
You betcha! Pickle Pictures’ high-quality video production, animation and social media video options are here to help you cater to your constituents, no matter how diverse in interest and need.
Ready to get cracking on your very own, high quality video productions, animations and more?
Here are our top three tips for creating awesome government and community videos, straight from our incredible, nationwide teams who work with government and community services clients every single day.
Check out our government and community services client list here!
1. Consider animation for your government or community video
Q: What’s engaging, fun to watch, visual in nature (doesn’t get derailed by language barriers) and able to be shaped to suit any messaging, campaign or product?
A: Animation, that’s what!
Our 100% in-house animation team works day-in, day-out to help our clients create incredible community-minded government animations that can help you:
- Launch and publicise new services
- Inform communities of new initiatives
- Celebrate milestones.
- Educate about new campaigns
- Bolster the appeal of your social media videos
…and much, much more.
But why animation? Animation is perfect for government and community video production because it:
- Can feature a range of animated characters of diverse backgrounds and appearances
- Doesn’t rely on human talent (COVID-safe!)
- Can literally capture any idea, though, creative approach etc. due to its flexible and entirely tailored nature
…just like this one:
And what’s more:
2. Tailor your featured talent to suits the needs and interests of your audience
What groups, interests, needs and personalities are represented by the audience to which you’ll appeal?
Here’s a great place to start with your government and community video production: make sure you include talent (or, in the case of animation, characters) that appeals to and speaks for the people you represent.
In the arts, we call this ‘representation’ – when creating high-quality video productions for our government and community clients, we’re constantly collaborating to tackle questions such as:
- Who does this video need to speak to?
- How can we ensure the viewer sees their own identity reflected in the content?
- What kind of messaging/content angle will appeal most to the intended audience?
- What does the community need to hear to feel reassured?
- How can we use this content to build trust?
- How can we use video to make our social media content more appealing to a broader audience?
So – just how will you ensure this is the case? Try:
- Doing a community call-out for talent (if shooting a live action video)
- Selecting animation as your video content format of choice, and designing your characters with your constituents in mind
- Asking your community who, and what kind of people, they’d like to see featured in your content
If of course you need help, simply drop us a little ol’ line! We’re here to help you get started.
But, finally, don’t forget to:
3. Focus on messaging: short, sharp and clear!
If you work in government and community services and are looking to produce a high-quality video for use in the public domain, chances are you’re going to need to appeal to a broad range of people and demographics.
Here are our top tips for ensuring your video speaks to everyone:
- Be clear on the point of your video – introduce its purpose in the opening 10 seconds
- Create a narrative –
- Include captions – did you know that in public places, 69% of people watch video with sound off? including captions also assists people for whom English is an additional language
- Keep it short – 1-2 mins is the ideal length of a video regarding a new community initiative, product or service
- Include a CTA (call to action) – what do you want people to do after they watch the video? How do you want them to act, or where do you want them to go?
…and above all? Work with a video production partner who’ll be certain to tailor your content to your exact needs, specifications and deadlines.
On-time, to budget, and Australia-wide. That’s who we are, and we’re ready to help you shine.