What’s Involved in the Process of Creating a Corporate Video?

We could have called this post “So, You Want To Work With A Video Producer?”.

But we didn’t. Because that’s boring.

And it’s also a little condescending.

One of the most common questions that we’re asked as a video production company specialising in nation-wide, hassle-free content production is “what does the process of working with you look like?”.

We think it’s a fair question. More than fair.

Because everything’s a mystery until it’s not, right? At Pickle Pictures, we pride ourselves on providing prompt, budget-flexible and super friendly service – whether you’re creating an animation or video, social media content, web content, or otherwise.

What’s it like to work with us? Here’s the key steps at a glance:

STEP 1 – Let’s talk.

Because we’re known for providing high-quality content on time, to your budget, and all over Australia (and beyond), our tailored approach to video creation relies on your specific needs and interests.

So – let’s talk!

Whether your concept is fully-formed or still in development, all you need is the seed of an idea to pick up the phone. We’re the experts in uncovering ways forward, teasing out detail, creating concepts, scripts and more, and sourcing talent.

In a typical consultation call, we’ll discuss:

• Your idea
• Your goals with this particular content: why is it being produced, and what do you want to achieve?
• Your budget
• Your timeframe

…and a few other questions that help us to create some recommendations for you.

When you’re ready, just give us a call, and we’ll take it from there.

STEP 2 – Let’s plan.

 If you have a specific outcome to achieve (KPI, call to action, or otherwise) but don’t know how to achieve it, we’re the perfect team to talk to.

We can help you match a content format to your specific budget, needs and brief.

Did you know, for example, that animation and video have very specific strengths when it comes to understanding which content is most effective for a given context?

Video, for example – with its focus on human talent, natural/real-life locations, and the facilitation of connections with real people – is great for humanising your business.

Animation, on the other hand, relies less heavily on human talent (hello, COVID-safe plan) and can literally make any concept, idea, dream or product a reality.

So… need a specific outcome or goal reached? We can help you find the best-fit content format to make it happen.

STEP 3 – Let’s develop.

 This is the fun bit!

Shop around a little and you’ll notice that not all animation and video production companies place emphasis on the development period.

Shooting straight to the production and post-production phases, many companies who offer pre-packaged video production deals refrain from involving you in development. Instead, they leap to the production of content that’s barely passable, completely average and surface-level in conceptual feel. 

Why? Because it’s not tailored. It’s not specifically aligned to your unique needs, aims, goals and outcomes.

But great development needn’t take weeks. One of the great myths of corporate video production is that a great idea takes time to produce.

With our nationwide teams and network of corporate video production professionals all over Australia and into the APAC region, we’ve been at it long enough to know what’s needed to bring your concept to life.

In the development phase, we’ll work with you to:

• Script
• Storyboard
• Develop your characters
• Book talent
• Decide on a visual approach and design (perhaps using your existing assets)

…and much, much more.

STEP 4 – Let’s create.

 Okay – so we did say development was the fun bit, but it depends on where your loyalties lie!

For our top-shelf, Australia-wide video production and animation teams, creating incredible content is the name of the game.

Whether you’re opting for a super-speedy, quick-turnaround animation or a series of new

training videos that’ll really help your employees to feel prepared for work, we have a huge

range of creative options to suit all budgets, timeframes, and needs.

We have drones, additional cameras, incredible animators, and more. We can script and direct the video, and manage the shoot as well. Tailored, professional, super-efficient service to boot!

So – let’s get to work.

 STEP 5 – Let’s edit.

 When the camera’s finished rolling and the stylus is well and truly down, it’s time to edit. In video production, we call this phase ‘post-production’.

What exactly do we do in post-production? Most of this phase occurs behind the scenes, and depending on your chosen format (e.g. animation or video) involves:

• Editing the raw footage
• Adding sound (e.g. sound effects and/or music)
• Adding text (e.g. captions)
• Recording voiceovers
• Adding visual effects

…and more.

Our process is slick, smooth and super-approachable. If you need some guidance or haven’t been through this process before, we’ll happily share with you the many ways of how and when to provide feedback – so you can feel prepared and well-equipped to work as efficiently as possible.

…and then?

 We’re done. You’re ready to public your brand new, beautifully effective content.

Ready? Let’s get started today.