What is the Future of Video Production

Recovering from 2020 and with our eyes to 2021, ‘future-focused’ is the name of the game.

But what on earth does it mean?

Let’s back-track a little. Back in the day, video production used to be about the biggest budgets, the best effects, and the hottest of host-shot creative teams.

But now? Great video production is all about ROI, efficiency, incredible social media content and great business results.

As DSLRs became video cameras, smartphones became a useful content creation tool, and – ultimately – COVID turned even the least savvy of producers into at-home content creation powerhouses, video production is now a tool for the every-person.

And yet, the demand for incredible content production companies is skyrocketing. Why?

Here’s our take on the future of video production:

1. The video production industry is transitioning

Sure, everyone can shoot, but not everyone can develop, draft, storyboard, direct, edit, animate, shoot, guide post-production and so on.

While video production itself is no longer something mastered over decades, hours, years of special training, good video production certainly is. And especially video production that is injected with strategy, creative energy, and vision at its core.

What the industry is now observing is a shift from engaging video production professionals to create or shoot only video, and instead be involved in a variety of video production processes and techniques.

So what does that mean for you?

2. It’s time take advantage of a video production partnership

With the advent of changing technology comes the advent of changing relationships between client and video producer. Work with a video production partner (like us) and you can achieve a whole lot more than any old-school, single, big-budget, big-fuss production project of the past!

What do we mean?

Well, picture this: if you employ 200 people, that’s 200 people who could be capturing real-time, curated footage on their smartphones to be edited, crafted and re-purposed by your video production partner into authentic branded content.

Meanwhile, as well as editing the footage, we could be developing you a gorgeous 2D or 3D animation to boost your onboarding comms.

And to top it all off, why not get us to shoot and edit a few videos with your CEO or management team to help warm and humanise your business?

Take advantage of video production technology and pair it with a video production partner who can help you strategise, plan, develop and edit your content, and you’re onto a winner.

But why invest in video?

3. The demand for great video production will never cease

Did you know that, currently:

• 65% of people use YouTube to help them tackle a problem
• Social media posts with video have nearly 50% more views, and
• 90% of Twitter video views happen on a mobile device?

The world’s appetite for video is insatiable. And for you, for your business, that’s great news indeed.

Every year, billions of business videos are being created around the world. But if your business doesn’t get involved, what will you do to make up for lost exposure?

You see, the key to great business and corporate video production is strategy. And while everyone can shoot video these days, not everyone can do it strategically.

So, if one thing’s for certain: to get in the hearts and minds of your prospective clients, you’re going to need to work out how best to use the medium they’re lapping up.

Luckily, we can help you with that!

Reach out today. We can’t wait to help you thrive in the future of video production!